My First Trade Fair Visit After Joining IBS
What was the first thing you always wanted during childhood and enjoyed to play with it limitlessly?
Yes!
You are right. It's the 'Toys' and 'Games', your one and only means of
entertainment.
Again,
did you remember any toy shops, from where you usually buy these toys? Every
day they were your final destination where you want to go at any cost.
Moreover,
how could you forget the importance of the Annual Fair? Although there were
multiple shops locally. But every year, you eagerly waited to visit the local
fair.
Do
you remember the massive crowd at the fair? You always found that crowds were
running for heavy discounts/sales, delicious food stalls, unique handicrafts,
etc. But you were always looking for your toys/games with zeal and enthusiasm.
Also,
whenever you hear about an upcoming fair, it makes you full of with the same
energy and excitement as before.
Image source:
https://images.livemint.com/img/2022/09/19/600x338/Festive_Sales_1663588408230_1663588408413_1663588408413.jpg
Also, with time, we had visited different
fairs, such as the Art fair, Science fair, Health fair, Cultural fair, Trade,
and Tourism fair. These are different types of fairs, but what happens if they
are all combined in a single place?
India
International Trade Fair (IITF) turn this concept into reality where every
sector of the economy came under a single roof and perform business activities.
Therefore, IITF contributes to maintain the circular flow of money to the
economy for consistent growth and development.
Indian
government knows it very well and consistently supports these activities along
with their plans and policies to strengthen India's economy. Government of
India established India Trade Promotion Organization (ITPO), nodal agency of
IITF under the Ministry of Commerce and Industry (MCI) to promote, facilitate,
encourage, coordinate various activities increase India’s share of export.
IITF
is one of the world's biggest and most opulent trade fairs, in which lakhs of
people visit yearly. This event provides a platform for manufacturers, traders,
exporters, and importers to showcase an exclusive range of goods and services,
including automobiles, textiles, households, food, pharmaceuticals,
telecommunication, and engineering goods.
Every year ICFAI Business School (IBS-Gurgaon) conducts an official visit to the IITF. As a student of IBS Gurgaon, I got this once-in-a-while opportunity to visit the "India International Trade Fair-2022". It was a mesmerizing visit full of happiness and excitement.
Image
source: https://www.thestatesman.com/wp-content/uploads/2022/11/image_search_1668158554891_copy_1200x800.webp
Since
1980, this Trade Fair has become a significant global event for business and
the economy. Every year, it attracts a huge amount of visitors and investors.
This
year it was the 41st edition based on the theme "Vocal for Local, Local to
Global" opened from November 14 to November 27 at Pragati Maidan in New
Delhi. IITF enables us to witness global diversity at one place. It provides a
platform to connect with well-recognized brands famous for their handmade
artifacts, spices, agricultural products, and other antique elements worldwide.
Image source: https://kj1bcdn.b-cdn.net/media/80706/333.jpg?format=webp&width=1280
After
this, let's move to my personal experience and learning outcomes from this
Trade Fair.
Personal
Experience:
This
formal visit allowed to interact with different peoples and attain as much
knowledge as possible.
Trade
Fair invited several merchants from all over the world such as Afghanistan,
Bangladesh, Bahrain, Belarus, Iran, Nepal, Thailand, Turkey, UAE, UK etc.
Therefore, I decided to start with international stalls.
After
interacting with Mohammad Husain from Belarus I got to know how his
great-grandparents were indulged in this field and delivered their art/skills
to their generations to fulfill the contemporary/modern demand with innovation
and smart work. Also, he diligently showcased his stall, consisting of handmade
anti-crafts.
Moreover,
I met Mr. Meet Yavuz, from Turkey. He had a stall of Turkish Mosaic Lamps, full
of deep and rich design, creating a warm and romantic atmosphere. He briefed me
about the cultural history of these lamps and the growing demand globally.
Image
source: https://images.hindustantimes.com/img/2022/11/16/550x309/ee6a6504-6570-11ed-b7f8-ce09d82c1fb2_1668608247614.jpg
After
that, I moved to next hall, where I met Mr. Tushar Yaduvanshi, an entrepreneur
who owns a food processing startup. Mr. Yaduvanshi enumerated the challenges of
the pandemic and how they managed to sustain their startup during hard times,
whether it is the factor of production, the concept of supply and demand, the
logistics, government policies, etc.
Afterward,
I interacted with Mr. Himanshu Tripathi, an employee of a Robotics Company in
Uttar Pradesh. He showcased the new 3-D Printing Technology and its practical
implications, such as Organ cloning, 3-D prototype of any model, any useful
accessory, etc.
Moreover,
they had a Robotic Arm known for its precision in writing, grabbing things
firmly, power lifting heavy things, pin point the target, etc.
Then
I moved towards the next hall, where several ministries had come together to
showcase their achievements along with future plans. For example, the Ministry
of AYUSH has highlighted their theme of "AYUSH for Global Health"
along with several initiatives in Ayurveda, Yoga and Naturopathy, Unani,
Siddha, and Homeopathy.
Image
source: https://newsonair.com/hindi/wp-content/uploads/sites/2/2022/11/WhatsApp-Image-2022-11-14-at-7.12.59-PM.jpeg
But
I was more attracted to the Ministry of Indian Railways. The ministry's
representatives took us for a walkaround of their stall. They showcased the
start of the Railway and its evolution. Meanwhile, they also showcased the
Highest Rail Bridge of the Chenab River and the Longest Bogibeel Rail Bridge.
Also, the Indian Railway has started working on High-Speed Transportability
through Dedicated Freight Corridors and an increased network of Rail Lines.
Image source: https://pbs.twimg.com/media/Fh2c7iNUYAEjGrO.jpg
Learnings:
- It was an informative, educational visit that greatly impacted my thinking perspective.
- This Trade Fair gave me global exposure through stalls and brand representatives.
- I was overwhelmed to witness the unusual antiques and to know the journey of these products from local to global.
- I could interact with the senior officials of different Indian industries like JSW Steel, Relaxo Footwear, Steel Authority of India Limited, National Jute Board, etc.
- I was able to visualize how owners are passionate about their products and their presence of mind even during unfavorable conditions.
- First time in my life I experienced such an immense exposure of the world and IITF turn into reality the concept of cultural diversity and inclusion under a single roof.
Overall,
these visits helped students to familiarize themselves with the corporate world
and company culture. Also, how companies differentiate themself from others and
how they run their business to sustain in this competitive world with the
practical implementation of the Business Fundamentals.
I
appreciate the efforts of the ICFAI Business School and looking forward for
more such visits in future.
Himanshu Gurjar
22BSP0623
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