Need of the Century- Vocal for Local, Local to Global
What
was the first thing you always wanted during childhood and sought parents to
let you play for a whole day?
Yes!
You are right. It's the 'Toys' and 'Games', your one and only means of
entertainment.
Again,
do you remember any toy shops which you usually went to? Every day they were
your final destination where you want to go at any cost.
Image
source: https://media.gettyimages.com/id/549105233/photo/rural-boys-purchasing-in-a-fair-india.jpg?s=612x612&w=gi&k=20&c=aTwoQ8IOxT1YcnUpB_0PvIMoL6Y99my-0MvvK0s-tCc=
Moreover,
how could you forget the importance of the Annual Fair? Although there were
multiple shops locally. But every year, you eagerly waited to visit the local
fair.
Do
you remember the massive crowd at the fair? They enjoyed rides, balloons,
equipment, clothes, and food stalls. Here you find toys in abundance, along
with lots of entertainment. Whenever you hear about an upcoming fair, it makes
you full of energy and excitement.
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source: https://images.livemint.com/img/2022/09/19/600x338/Festive_Sales_1663588408230_1663588408413_1663588408413.jpg
Also,
with time, we learned about different fairs, such as the Art fair, Festival
fair, Science fair, Health fair, Cultural fair, Trade, and Tourism fair. These
are different types of fairs, but what happens if they are all combined in a
single place?
Suppose
I visualize this situation as a student of Business School. Then in this state,
the local market may indulge in business activities to fulfill the concept of
demand and supply. Eventually, this leads to the circular flow of money to the
economy.
Indian
government knows it very well and consistently supports these activities along
with their plans and policies to strengthen India's economy.
Now
we are moving to the next phase, where I like to brief you about my recent
visit to India International Trade Fair-2022.
It
was an official visit conducted by India's reputed "ICFAI Business
School-Gurgaon". As a student of IBS Gurgaon, I got this once-in-a-while
opportunity to visit the "India International Trade Fair-2022" and to
represent my B-School. It was a mesmerizing visit full of happiness and
excitement.
Image
source:
https://www.thestatesman.com/wp-content/uploads/2022/11/image_search_1668158554891_copy_1200x800.webp
It
allowed us to witness global diversity in one place. It provided me with a
platform to connect with well-recognized brands famous for their handmade
artifacts, spices, agricultural products, and other antique elements worldwide.
Moreover,
before moving towards my personal experience and learning outcomes from this
visit, I quickly introduce you to the India International Trade Fair-2022 and
the reason behind it.
India
International Trade Fair (IITF) is one of the world's biggest and most opulent
trade fairs, where lakhs of people visit yearly. This event provides a platform
for manufacturers, traders, exporters, and importers to showcase a exclusive
range of goods and services, including automobiles, textiles, households, food,
pharmaceuticals, telecommunication, and engineering goods.
It
was the 41st edition based on the theme "Vocal for Local, Local to
Global" organized by India Trade Promotion Organization (ITPO) from
November 14 to November 27 at Pragati Maidan in New Delhi.
The
India Trade Promotion Organization (ITPO), is a premier trade promotion
enterprise of the Ministry of Commerce & Industry, Government of India. Its
mission is to promote, facilitate, encourage and coordinate various activities
and programs to enhance India's share of exports.
Since
1980, this Trade Fair has become a significant global event for business and
economy. Every year, it attracts huge amount of visitors and investors.
Image
source:
https://kj1bcdn.b-cdn.net/media/80706/333.jpg?format=webp&width=1280
Till
here, you understand the importance and relevance of this trade fair from an
economic point of view.
After
this, let's move to my personal experience and learning outcomes from this
Trade Fair.
In
this formal visit, my job is to interact with multiple personalities and gain
as much knowledge as possible.
After
I entered the premises, I noticed 12 overseas participants, such as
Afghanistan, Bangladesh, Bahrain, Belarus, Iran, Nepal, Thailand, Turkey, the
UAE, and the UK. Therefore I decided to start with International stalls.
Fortunately,
I interacted with a person named Mohammad Husain from Belarus. He diligently
showcased his stall, consisting of homemade anti-craft. Also, he explained how
his great-grandparents indulged in this field and carried this art with them
and how his generation works to fulfill the modern demand with innovation and
smart work.
Moreover,
I met Mr. Mert Yavuz, from Turkey. He had a stall of Turkish Mosaic Lamps, full
of deep and rich design providence, creating a warm and romantic atmosphere. He
briefed me about the cultural history of these lamps and the growing demand
globally.
Image
source: https://images.hindustantimes.com/img/2022/11/16/550x309/ee6a6504-6570-11ed-b7f8-ce09d82c1fb2_1668608247614.jpg
After
that, I moved toward the state's region, where I met Mr. Tushar Yaduvanshi. He
is an entrepreneur who owns a food processing startup. He clearly explained the
challenges of the pandemic and how they managed to sustain their startup during
hard times, whether it is the factor of production, the concept of supply and
demand, the logistics, government policies, etc.
Afterward,
I interacted with Mr. Himanshu Tripathi, an employee of a Robotics Company in
Uttar Pradesh. He showcased the new 3-D Printing Technology and its practical
implications, such as Organ cloning, 3-D prototype of any model, any useful
accessory, etc.
Moreover,
they have a Robotic Arm known for its precision in any feasible task.
Then
I moved towards the next hall, where several ministries set up different
stalls. Here the Ministry of AYUSH has highlighted their theme of "AYUSH
for Global Health" along with several initiatives in Ayurveda, Yoga and Naturopathy,
Unani, Siddha, and Homeopathy.
Image
source: https://newsonair.com/hindi/wp-content/uploads/sites/2/2022/11/WhatsApp-Image-2022-11-14-at-7.12.59-PM.jpeg
Similarly,
every ministry came up with its historical achievements and innovative plans.
But I was more attracted to the Ministry of Indian Railways. The ministry's
representatives took us for a walkaround of their stall. They showcased the
start of the Railway and its evolution. Meanwhile, they also showcased the
Highest Rail Bridge of the Chenab River and the Longest Bogibeel Rail Bridge.
Also, the Indian Railway has started working on High-Speed Transportability
through Dedicated Freight Corridors and an increased network of Rail Lines.
Image source: https://pbs.twimg.com/media/Fh2c7iNUYAEjGrO.jpg
Overall,
it was an informative, educational visit that greatly impacted my thinking
perspective. This International Tade Fair gave me global exposure through
stalls and brand representatives. I was overwhelmed to witness the unusual
antiques and to meet the person behind them.
Due
to this formal visit, I could interact with the senior officials of different
Indian industries like JSW Steel, Relaxo Footwear, Steel Authority of India
Limited, National Jute Board, etc.
These
visits helped students to familiarize themselves with the corporate world and
company culture. Also, how companies differentiate themself from others and how
they run their business to sustain in this competitive world with the practical
implementation of the Business Fundamentals.
Himanshu Gurjar
22BSP0623
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