IBS Gurgaon Marketing Research Club Event: Mark-Mania






          IBS Gurgaon facilitates the students to showcase their skills and capabilities through various events. These events are organized by various clubs and cell of the institution.

       On July 13, 2022 Marketing Research Club of Student’s council organizes a interactive, engaging and knowledgeable event. The core idea behind conducting this event is to provide knowledge of marketing research with fun activities, includes participation of candidates to get the trophies, certificates, and the treats.

          This event comprises of two rounds. The best performers of round One(Snippets), which an online quiz based on google form, divided into groups as in round Two a group presentation is there. Time allotted for round One is Eight minutes for Twenty five questions, while for Round Two(Re-Certified) Seven minutes is allotted to each group for presenting their views on the topic allotted by the Judges.

          The event starts in the presence of our Senior Director Prof. S C Sharma, Dean Prof. R.Venkataraman, Dr. Vibha Arora, Dr. M. Shariq. The judges for the event are Dr. Nidhi Tak, Prof. Shweta Agrawal, Prof. Umesh Kalra. The Senior Director sir addresses the candidates with his enlighten words and gives best wishes for the event. Dean sir gives the tips to be accurate in the upcoming qualifying quiz and wishes best for round Two.

          The event starts with the video case study which focuses upon the various aspects of the different marketing strategies of the international brands along with customer loyalty. Example Nike, Under-armour, Apple, Samsung etc. The participants give their best to answer the case-study based questions.

      Round Two started with the Eleven Groups, each group has to present the presentation on the given topics after the preparation time of Fifteen minutes. The way of presenting, the ideas, and imagination level of the participants are above the expected level. All presented their views on the topic very well so Judges find hard to select the top three.

Judges announce top three groups

          First:        Sanchit, Vanshika (Topic: Rise of GIG economy)

          Second:   Shivasni, Harshit (Topic: Red bull Market share)

          Third:      Deepak, Yashveer (Square yard dominance in real estate)

          The Judges and Guests awarded the winners with a Trophy and a certificate of appreciation. Also they provided the valuable feedback to them after identifying the strong and weak areas of all the participants and encourage them for their future.

          This event is a success with the efforts and smart work of the Marketing Research Club. We hope more energetic and enthusiastic events from their side.

To be part of such an environment. Join us!! In case of any query feel free to reach us at

IBS Gurgaon
IDPL Complex ,
Old Delhi-Gurgaon Road,
Dundahera, Gurgaon-122016

Phone: 0124-4980950
Fax : 0124-498099
Email  : ibsdel@ibsindia.org
Location: Gurugram, Haryana, India

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